The first steps have been taken towards making the newly developed Furstenburg Wines website (www.furstenburg.com) listed on all major search engines. Gadzira New Media has entered the Furstenburg website into an ongoing search engine submission program which will see the site not only being submitted to major local and international search engines but also undergo ongoing keyword analysis.


It is extremely important that a website be made search engine friendly and then submitted to as many search engines as possible so as to expose the website to all possible search engine users. The reason this is of the utmost importance is because approximately 80% of internet users find the sites they are looking for via search engines. Creating a site and not creating any sort of online marketing or search engine marketing strategy is about as effective as creating a store or office for your business on a stranded iceberg in the Antarctic!


For more information about Gadzira New Media and what we can do to turn your website into a profit generating component of your marketing mix please contact us via email at info@gadzira.com or phone +27 21 448 7074 and speak to Klaus.

Labels: marketing mix, online marketing, Search Engines, website

Gadzira New Media offers new product in the form of SMS messaging solutions which compliment your businesses marketing, competition and research campaigns.

"The solution enables us to empower our clients in the form of enabling participants of their campaigns to easily submit information by sending in data in the form of SMS messages", said Klaus Germann our Managing Director, "It creates a method of entering a competition or research campaign by simply sending an SMS which eradicates the need for complicated data entry methods. Another great advantage is that the information captured in the SMS messages is automatically data-captured and can be used to interface with existing software for data management."

Gadzira New Media offers a broad range of internet and marketing related services which have resulted in the development of effective marketing related solutions such as a market research campaign executed for Prominent Paints, one of South Africa's largest paint producers, the campaign which included a questionnaire was backed by a custom built software solution which included live statistical reporting. The entire campaign was run on the internet and included banner adverts seeking participants on most major portals and proved to be a complete success with more than two thousand participants.

Gadzira New Media has also developed world class marketing solutions for the likes of Chevrolet South Africa, The Nest Hotel, Furstenburg Wines and Internet AdSales to name a few.

We have just completed the re-development of the Furstenburg Wines website (http://www.furstenburg.com) which has seen the entire sites content being updated, the addition of Flash headers, desktop images and even a screensaver. Along with this we have been contracted to optimise the site for Search engines as well as manage the search engine submission process. Having informed our client of the successful Google AdWords campaign we have been running for our oldest and client The Nest Hotel (with us since 1996 - http://www.thenest.co.za) he has also contracted Gadzira New Media to develop and maintain an ongoing Google AdWords campaign.

We are extremely proud to announce that as a result of the successful re-development of the Furstenburg Wines website Gadzira New Media has won another contract from the same client for another website which will include the development of a Content management System (CMS) which will enable the site owners to make all necessary updates to the site themselves from a secure backend administration console.

In order to effectively communicate with out clients and target market at the same time Gadzira New Media has chosen to add this blog to our website and will be used to keep visitors to our site abreast of the goings on within the agency as well as industry news and insights we believe will help our clients with their online endeavors.

Maintained by our Managing Director, Klaus Germann, who hopes that this blog will prove to be a great success and result in continuous learning for our clients of just how the internet functions and how to grasp its full potential as a very effective marketing tool.

Besides general news postings of new projects and service offerings from within the Gadzira New Media we hope to include a steady flow of links, articles and tutorials to aid those who are interested in getting the best results out of their websites and online marketing campaigns.