PORTFOLIO

Code of the Road

An advanced web 2.0 website that was functioned as a core ellement to the Chevrolet 'Code of the Road' campaign in South Africa. The campaign called for South Africans to film themselves reading the script and if their clip was chosen to be included in the final cut of the television advert the person would win R10 000.

The initial television ad and entire press campaign directed people to the website to find out more about the campaign and allowed users to add their clips which users could then view, comment on, vote for and much more. Other interactive tools such as 'My chevrolet', which allowed for members of the public to share their Chevrolet experiences, polls and script recommendations ensured that the site drew visitors in.

The site also included an incentivised viral email campaign which led to users recommending the site to friends and as a result increased the number of registered members on the site phenominaly.

Client:

Developed for advertising agency AdMakers International on behalf of their client General Motors South Africa.

Technologies:

HTML, ASP.NET2, SQL, Visual Basic, JavaScript, Flash, Actionscript, XML

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