Pay per click marketing

ONLINE MARKETING

Also known as Pay-per-click (PPC) advertising, this method of internet marketing is extremely effective and allows for direct marketing of your products and services to your target market in the form of keyword features on search engines.

As with most internet advertising media, PPC advertising is extremely affordable and can easily be built to fit within a pre-determined budget. PPC campaigns are easily tracked and enable businesses to generate qualified leads from one of the best sources on the internet, search engines.

We constantly assess the available media both locally and abroad and are able to develop media schedules for just about any target market.

The ppc process

Briefing	A representative of our online marketing team will attend a briefing session with client to ascertain vital information such as product, target market, budget and campaign goals.
Keyword research	Our CPC professionals research the top performing keywords which are to be added to then CPC campaign. Special attention is given to sourcing words that perform well strategically not just the most common keywords.
Text ad & creative design	Our team create a number of text ads which are to appear as adverts along with any possible image ad equivalents for content advertisement placements. These ads are strategically written for best performance.
Campaign setup	We set up the campaign with the media owner/s (Goggle, Yahoo, MSN etc).
Bidding administration	Once the campaign is live it is necessary to monitor and manage the movement of all keywords as competing bidders fight for optimal placements within search results. This takes place on a regular basis as bids are updated 24/7.
Campaign tweaks	Throughout the lifecycle of the campaign tweaks are made to both creative and keywords to ensure maximum exposure.
Statistics	We ensure that statistical reporting is relayed on to client throughout the campaign and offer explanations and strategic observations in order to achieve maximum ROI.
Final reporting	On request a full and final report is made available outlining the goal, method and results of the internet advertising campaign as shown by the analytics.

how we bill CPC campaigns:

Because there is a great deal of administration involved in creating and maintaining effective CPC campaigns this service is billed by splitting the media spend and the administration into to two separate parts which are combined to calculate the total spend.

The initial setup of the campaign which involves keyword research and advert development requires a once off fee.

The ongoing administration of the campaign requires an administration fee.

The media spend on physical advertising on the search engines and content partners sites is charged at a per click rate and determined by the budget.