web pr & online reputation management (ORM)

online marketing

Never before has it been easier to get your message across to millions of prospect clients the world over than it is today with the help of the internet. The internet has brought about a new era of PR... Web PR, and not longer do you only find PR on the web in the form of well placed, well written statements on top websites but also actively taking place in the form of blog posts and forum discussions all over the internet.

The result has both positive and negative sides to it the positive being that you can effectively reach a much larger target market than ever before with a well placed press release whilst the negative side is that disgruntled customers could be badmouthing your company in their blog and thereby damaging your brand.

Gadzira New Media offers two services which are tailored to the PR and reputation management needs of modern businesses.

WEB PR

Not only do we offer the service of ensuring your press releases get listed on the major press release distribution sites on the internet but we also have a professional copy writing service to ensure that your press release is just perfect before the world is made aware of it.

For each new company for whom we issue PR statements we research all web based PR placement opportunities as well as the popular but often overlooked digital presences of the worlds leading press publications.

Online Reputation management

Although it takes a great deal of time and money to build a presence for your business on the internet it is sometimes easier for a disgruntled (ex) employee or customer to rant on a forum or blog and because of the overall ranking of that forum or blog the message could appear higher in search results than your companies own website.

Imagine the impression a prospect or existing client will get when the first bit of information they find about your company when searching the internet is a negative article!

In most cases a quick response to negative comments on the internet can go a long way towards turning the incident to having a positive outcome by showing your clients and prospect clients that you are involved with your customers and seek to resolve any issues that may arise and ensure that these issues are not encountered again in future.

It is very interesting to note that in some cases a speedy response to negative PR on the internet can go as far as to create brand evangelists out of the original complainant who is satisfied with the response and impressed with the speed and efficiency in which it has been handled.